But that is not what makes us wordpress addicts. We also have a compulsory need to test and buy everything related to WordPress: themes, plugins. You’ve seen it, we’ve tested it, you have seen it, we have probably tested it in beta…

A few months ago, we were having a skype session and we started brainstorming around wordpress and what could make our life easier, using WordPress. We both maintain businesses using WordPress, and with our combined experience we decided to figure out what is refraining us from being effective, and how we could provide more value through our blog, and how we could help other webmasters and internet marketers to provide more value to their own readers.

This was a long and interesting skype brainstorming session. Here are the main outputs of the discussion we had then:

When you combine WordPress and videos, you simply fall into abysmal hole. WordPress + Videos is just a nightmare. It turns WordPress back into an expert platform for coding geeks who like to manipulate obscure lines of codes and tweak them just so that they can publish a video. It makes video the medium most bloggers want to avoid because they have no idea how to handle them.

Can you believe this!? There are millions of blogs online, tens of thousands of developers working on WordPress, and still leveraging the power of videos through blogs is available only to the tech geek fractions of bloggers and internet marketers (needless to say this is a really tiny fraction). Which means 99% of bloggers are left aside and doomed to use good old written content to stand out of the crowd. Talk about a challenge.

To give you an example, simply picture this: You’re creating a blog related to, let’s say "Panic Attack." You’ve found some… Read more…